The deck told inspectors that Josh answers the phone in English and Spanish. He doesn't. Spanish is live on the website and paused on the phone — so the deck was promising something a customer would find out about later, the hard way.
This is the whole change in one line. Ken set it: phone = English, website = English and Spanish, never blurred.
The deck had them mixed together in five places, and the homepage in two more. Every one of those told an inspector his phone line answers in Spanish. It doesn't yet.
That matters more than it looks. An inspector who believes it will tell a Spanish-speaking client to call. The client calls, gets English, and the inspector finds out he was wrong in front of a customer.
The work order says website Spanish works. We didn't take that on trust, because this goes on a public page that customers read.
It checks out. The website has a "Habla con Josh" button. Pressing it switches Josh into Spanish, switches the microphone to listen in Spanish, and switches his voice to Spanish. A visitor can speak or type, either way.
It would have been quicker to just make the edits. But "Spanish works on the website" is a promise to a paying customer. If it were wrong, we would have replaced one false claim with another and felt good about it.
Ken's instruction was split it, don't delete it, and he's right. Website Spanish is a real advantage. A call centre won't do it. A booking form certainly won't.
So it now appears once, on the Engine 4 slide, and says plainly that it's the website that speaks Spanish — voice or chat, whichever she prefers.
Ken: "A buyer who'd rather read and type in Spanish than speak it to a stranger on the telephone is a real person — and she can book at two in the morning without making a call at all."
The recording of a Spanish booking stays in the deck too. It's now labelled as happening on the website, so nobody hears it and assumes his phone does that.
The new slide most worth reading. It sits right after the one that says 78% of inspections come from an agent referral, because that slide raises a question and never answers it: how many of those agents are still there?
The answer is uncomfortable. Every inspector has a few agents who send steady work and a long tail who do one or two deals a year. The tail was the only part he could ever win — a top producer already has an inspector and isn't shopping.
Between 2023 and 2026, somewhere between 200,000 and 300,000 agents left the business. Mostly the tail.
So his steady agents are still sending work and his numbers look normal. What's gone is his ability to add anybody new. That turns the four engines from a list of features into an answer to a problem he already has.
They weren't in it at all. An inspector could read the whole presentation and never learn the seven add-ons exist.
All seven are on the new slide, split into the same two groups the website uses:
| Go find people who don't know you exist | Get more out of what you've got |
|---|---|
| Paid ads Your Google profile, actively managed Town-by-town local pages A website built to book |
A newsletter to your clients and your agents A directory of local trades on your own site Press coverage from your accomplishments |
The two groups are the argument, not decoration. The engines work everything you already have. The accelerants go find people who don't know you exist. Same split on the website and in the customer's own account page, so all three tell one story.
It also carries the first-fifty offer: we set up and manage the Google profile at no charge for as long as the subscription runs.
The slide describes each add-on rather than naming it — "a directory of local trades on your own site" instead of "The Trusted Home Pro Network." That's better for someone meeting them for the first time. But it means the names aren't familiar when he reaches the website. Worth a decision either way.
The link at the top of the deck says The Engines, plural. It went to the Engine 4 page — one engine, with no obvious way to reach the other three.
An inspector clicking it could reasonably decide that's all there is. It now goes to the section of the homepage that lists all four.
The homepage said "use your existing phone number." That reads as nothing changes. Something does — moving the number to us is now required and it's in the contract.
It now says what the deck already said: your phone number stays your phone number, and moving it is our problem, not yours. It admits the move and takes the work off him. That's the honest version and the better sale.
"sceptic" is now "skeptic". "On your dashboard" is now "In your Business Center" — the name customers actually see.
The work order says to check whether the slide counter is typed in by hand, and that two new slides makes 20.
The counter looks after itself. It counts the slides each time the page opens, and so do the dots along the bottom. Nothing needed doing.
But the deck had already grown to 23 since that number was written. So it's 25 now, not 20. Nothing is lost — just don't quote slide numbers from the old work order.
What did break was the small numbered labels the team uses to find a slide in the file. Adding two slides in the middle pushed every label after them out of step. All 25 renumbered.
The new slide promises the Google profile free for the first fifty subscribers. Our own memory file says the first ten lock in their rates.
Those are two different promises. Fifty is the Google offer and it's already on the website in two places. Ten is about pricing. Both stand. Worth writing down because they look like a contradiction and aren't.
The deck was opened in a real browser and driven end to end, rather than read:
My first test reported the Spanish line missing from the homepage ticker. It wasn't. The ticker slides across the screen, and when the test looked, that line had scrolled past the edge. The line is there and always was.
Everything above is live at bookedsolidinspector.com/what-changed.
The one open question is small and it's Ken's: should the accelerants slide name the seven add-ons as well as describe them? Describing them is friendlier to someone meeting them for the first time. Naming them makes the website feel familiar when he gets there.